Rita Ora sits atop a giant handbag as she is unveiled as the new face of fashion brand ESCADA. The singer stars in the luxury womenswear company's spring / summer '19 campaign. She said: "I am so excited to have shot the new Spring / Summer 19 campaign with ESCADA! "The brand has such bold beginnings and I love their DNA that centres around strong colours, strong prints and strong women. I can?t wait to unveil more!" The campaign was shot by Craig McDean. ?Our founder, Margaretha Ley, made her name dressing strong women," said Niall Sloan, Global Design Director of ESCADA. ?She armed them with a wardrobe to break glass ceilings in business in the 70s, 80s and 90s, leaving an indelible mark on the fashion of the period. "Rita embodies the spirit of those women." Rita will also "play an on-going role in ESCADA?S bold new narrative throughout 2019," the company said in a statement. Must credit ESCADA/MEGA. 14 Jan 2019 Pictured: Rita Ora for ESCADA. Photo credit: ESCADA/MEGA TheMegaAgency.com +1 888 505 6342