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Lily Allen fronts new Vype e-cigarette campaign (5)

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Lily Allen has teamed up with e-cigarette company to Vype for a new campaign. The Smile singer, 33, shows off the brand's new collaboration with House of Holland. She said: "I'm delighted to be partnering with Vype as I?ve been a smoker for a long time now, and smoking and singing don't go together particularly well, I need an alternative. "Having heard about Vype and having seen the collaboration Henry Holland has created with them, I thought I'd give vaping a try." Vype joined forces with designer Henry Holland to to develop a new bespoke collection inspired by the Vype ePen 3. Henry Holland has styled Lily Allen in seven looks from his House of Holland AW19 collection, put together to reflect the vibrant colours and design of the ePen 3. The collection also comprises a bespoke pendant exclusively designed to hold the ePen 3, which together with the new ePen 3 design, will be unveiled at the House of Holland AW19 London Fashion Week show on February 16. Gemma Webb, General Manager at British American Tobacco UK says: ?After such a successful collaboration in 2018, it?s great to be continuing our creative partnership with House of Holland and its founder Henry Holland." The Vype ePen 3 "provides a genuine alternative to adult smokers and vapers looking for a smoother and more satisfying experience," according to Vype. The campaign images were shot by Rankin for Vype. Must credit VYPE/MEGA. 14 Feb 2019 Pictured: Lily Allen shot by Rankin for VYPE campaign. Photo credit: VYPE/MEGA TheMegaAgency.com +1 888 505 6342

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Lily Allen has teamed up with e-cigarette company to Vype for a new campaign. The Smile singer, 33, shows off the brand's new collaboration with House of Holland. She said: "I'm delighted to be partnering with Vype as I?ve been a smoker for a long time now, and smoking and singing don't go together particularly well, I need an alternative. "Having heard about Vype and having seen the collaboration Henry Holland has created with them, I thought I'd give vaping a try." Vype joined forces with designer Henry Holland to to develop a new bespoke collection inspired by the Vype ePen 3. Henry Holland has styled Lily Allen in seven looks from his House of Holland AW19 collection, put together to reflect the vibrant colours and design of the ePen 3. The collection also comprises a bespoke pendant exclusively designed to hold the ePen 3, which together with the new ePen 3 design, will be unveiled at the House of Holland AW19 London Fashion Week show on February 16. Gemma Webb, General Manager at British American Tobacco UK says: ?After such a successful collaboration in 2018, it?s great to be continuing our creative partnership with House of Holland and its founder Henry Holland." The Vype ePen 3 "provides a genuine alternative to adult smokers and vapers looking for a smoother and more satisfying experience," according to Vype. The campaign images were shot by Rankin for Vype. Must credit VYPE/MEGA. 14 Feb 2019 Pictured: Lily Allen shot by Rankin for VYPE campaign. Photo credit: VYPE/MEGA TheMegaAgency.com +1 888 505 6342

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Lily Allen has teamed up with e-cigarette company to Vype for a new campaign. The Smile singer, 33, shows off the brand's new collaboration with House of Holland. She said: "I'm delighted to be partnering with Vype as I?ve been a smoker for a long time now, and smoking and singing don't go together particularly well, I need an alternative. "Having heard about Vype and having seen the collaboration Henry Holland has created with them, I thought I'd give vaping a try." Vype joined forces with designer Henry Holland to to develop a new bespoke collection inspired by the Vype ePen 3. Henry Holland has styled Lily Allen in seven looks from his House of Holland AW19 collection, put together to reflect the vibrant colours and design of the ePen 3. The collection also comprises a bespoke pendant exclusively designed to hold the ePen 3, which together with the new ePen 3 design, will be unveiled at the House of Holland AW19 London Fashion Week show on February 16. Gemma Webb, General Manager at British American Tobacco UK says: ?After such a successful collaboration in 2018, it?s great to be continuing our creative partnership with House of Holland and its founder Henry Holland." The Vype ePen 3 "provides a genuine alternative to adult smokers and vapers looking for a smoother and more satisfying experience," according to Vype. The campaign images were shot by Rankin for Vype. Must credit VYPE/MEGA. 14 Feb 2019 Pictured: Lily Allen shot by Rankin for VYPE campaign. Photo credit: VYPE/MEGA TheMegaAgency.com +1 888 505 6342

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Lily Allen has teamed up with e-cigarette company to Vype for a new campaign. The Smile singer, 33, shows off the brand's new collaboration with House of Holland. She said: "I'm delighted to be partnering with Vype as I?ve been a smoker for a long time now, and smoking and singing don't go together particularly well, I need an alternative. "Having heard about Vype and having seen the collaboration Henry Holland has created with them, I thought I'd give vaping a try." Vype joined forces with designer Henry Holland to to develop a new bespoke collection inspired by the Vype ePen 3. Henry Holland has styled Lily Allen in seven looks from his House of Holland AW19 collection, put together to reflect the vibrant colours and design of the ePen 3. The collection also comprises a bespoke pendant exclusively designed to hold the ePen 3, which together with the new ePen 3 design, will be unveiled at the House of Holland AW19 London Fashion Week show on February 16. Gemma Webb, General Manager at British American Tobacco UK says: ?After such a successful collaboration in 2018, it?s great to be continuing our creative partnership with House of Holland and its founder Henry Holland." The Vype ePen 3 "provides a genuine alternative to adult smokers and vapers looking for a smoother and more satisfying experience," according to Vype. The campaign images were shot by Rankin for Vype. Must credit VYPE/MEGA. 14 Feb 2019 Pictured: Lily Allen shot by Rankin for VYPE campaign. Photo credit: VYPE/MEGA TheMegaAgency.com +1 888 505 6342

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Lily Allen has teamed up with e-cigarette company to Vype for a new campaign. The Smile singer, 33, shows off the brand's new collaboration with House of Holland. She said: "I'm delighted to be partnering with Vype as I?ve been a smoker for a long time now, and smoking and singing don't go together particularly well, I need an alternative. "Having heard about Vype and having seen the collaboration Henry Holland has created with them, I thought I'd give vaping a try." Vype joined forces with designer Henry Holland to to develop a new bespoke collection inspired by the Vype ePen 3. Henry Holland has styled Lily Allen in seven looks from his House of Holland AW19 collection, put together to reflect the vibrant colours and design of the ePen 3. The collection also comprises a bespoke pendant exclusively designed to hold the ePen 3, which together with the new ePen 3 design, will be unveiled at the House of Holland AW19 London Fashion Week show on February 16. Gemma Webb, General Manager at British American Tobacco UK says: ?After such a successful collaboration in 2018, it?s great to be continuing our creative partnership with House of Holland and its founder Henry Holland." The Vype ePen 3 "provides a genuine alternative to adult smokers and vapers looking for a smoother and more satisfying experience," according to Vype. The campaign images were shot by Rankin for Vype. Must credit VYPE/MEGA. 14 Feb 2019 Pictured: Lily Allen shot by Rankin for VYPE campaign. Photo credit: VYPE/MEGA TheMegaAgency.com +1 888 505 6342

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