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New campaign for Coach (4)

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Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Yang Zi head up a new campaign for Coach. The foursome take center stage for the Coach x Jean-Michel Basquiat Collection, which also stars beauty entrepreneur and Basquiat?s niece, Jessica Kelly. The collection, which debuted on the runway last February as part of Coach?s Fall 2020 collection, ?introduces Basquiat?s artwork and values to a new generation through the lens of family, those we?re born into and those we choose?.?? The campaign tells the story of ?creative families united by shared beliefs and purpose to spotlight Basquiat?s vision of bold expression, activism through art, and his desire, as he once said, to be part of??the??family of artists.??? Coach Creative Director Stuart Vevers said: ?Basquiat is one of my heroes. ?He embodied the creative, inclusive spirit of New York and was a force for change in his community. I am proud to celebrate his work and values and help bring them to a new generation. I?m also incredibly grateful for the support and trust given to me by Basquiat?s family, and would like to thank them for their help in creating this collection and campaign.??? Jeanine Basquiat, sister of the late Basquiat, who died of a heroin overdose aged 27 back in 1988, said on behalf of the artist?s family: ?We really love this collection from Coach. They did a great job in capturing the spirit and energy of Jean-Michel?s work and putting together a perfect group of creative talent to bring this to life. We?ve always been fans of Coach, so this is a dream project for us.??? The Coach x Jean-Michel Basquiat collection is available to shop online now. 10 Sep 2020 Pictured: Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Yang Zi head up a new campaign for Coach paying homage to the late street artist Jean-Michel Basquiat. Photo credit: Coach/ MEGA TheMegaAgency.com +1 888 505 6342

EN_01433913_0977
EN_01433913_0977

Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Yang Zi head up a new campaign for Coach. The foursome take center stage for the Coach x Jean-Michel Basquiat Collection, which also stars beauty entrepreneur and Basquiat?s niece, Jessica Kelly. The collection, which debuted on the runway last February as part of Coach?s Fall 2020 collection, ?introduces Basquiat?s artwork and values to a new generation through the lens of family, those we?re born into and those we choose?.?? The campaign tells the story of ?creative families united by shared beliefs and purpose to spotlight Basquiat?s vision of bold expression, activism through art, and his desire, as he once said, to be part of??the??family of artists.??? Coach Creative Director Stuart Vevers said: ?Basquiat is one of my heroes. ?He embodied the creative, inclusive spirit of New York and was a force for change in his community. I am proud to celebrate his work and values and help bring them to a new generation. I?m also incredibly grateful for the support and trust given to me by Basquiat?s family, and would like to thank them for their help in creating this collection and campaign.??? Jeanine Basquiat, sister of the late Basquiat, who died of a heroin overdose aged 27 back in 1988, said on behalf of the artist?s family: ?We really love this collection from Coach. They did a great job in capturing the spirit and energy of Jean-Michel?s work and putting together a perfect group of creative talent to bring this to life. We?ve always been fans of Coach, so this is a dream project for us.??? The Coach x Jean-Michel Basquiat collection is available to shop online now. 10 Sep 2020 Pictured: Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Yang Zi head up a new campaign for Coach paying homage to the late street artist Jean-Michel Basquiat. Photo credit: Coach/ MEGA TheMegaAgency.com +1 888 505 6342

EN_01433913_0978
EN_01433913_0978

Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Yang Zi head up a new campaign for Coach. The foursome take center stage for the Coach x Jean-Michel Basquiat Collection, which also stars beauty entrepreneur and Basquiat?s niece, Jessica Kelly. The collection, which debuted on the runway last February as part of Coach?s Fall 2020 collection, ?introduces Basquiat?s artwork and values to a new generation through the lens of family, those we?re born into and those we choose?.?? The campaign tells the story of ?creative families united by shared beliefs and purpose to spotlight Basquiat?s vision of bold expression, activism through art, and his desire, as he once said, to be part of??the??family of artists.??? Coach Creative Director Stuart Vevers said: ?Basquiat is one of my heroes. ?He embodied the creative, inclusive spirit of New York and was a force for change in his community. I am proud to celebrate his work and values and help bring them to a new generation. I?m also incredibly grateful for the support and trust given to me by Basquiat?s family, and would like to thank them for their help in creating this collection and campaign.??? Jeanine Basquiat, sister of the late Basquiat, who died of a heroin overdose aged 27 back in 1988, said on behalf of the artist?s family: ?We really love this collection from Coach. They did a great job in capturing the spirit and energy of Jean-Michel?s work and putting together a perfect group of creative talent to bring this to life. We?ve always been fans of Coach, so this is a dream project for us.??? The Coach x Jean-Michel Basquiat collection is available to shop online now. 10 Sep 2020 Pictured: Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Yang Zi head up a new campaign for Coach paying homage to the late street artist Jean-Michel Basquiat. Photo credit: Coach/ MEGA TheMegaAgency.com +1 888 505 6342

EN_01433913_0979
EN_01433913_0979

Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Yang Zi head up a new campaign for Coach. The foursome take center stage for the Coach x Jean-Michel Basquiat Collection, which also stars beauty entrepreneur and Basquiat?s niece, Jessica Kelly. The collection, which debuted on the runway last February as part of Coach?s Fall 2020 collection, ?introduces Basquiat?s artwork and values to a new generation through the lens of family, those we?re born into and those we choose?.?? The campaign tells the story of ?creative families united by shared beliefs and purpose to spotlight Basquiat?s vision of bold expression, activism through art, and his desire, as he once said, to be part of??the??family of artists.??? Coach Creative Director Stuart Vevers said: ?Basquiat is one of my heroes. ?He embodied the creative, inclusive spirit of New York and was a force for change in his community. I am proud to celebrate his work and values and help bring them to a new generation. I?m also incredibly grateful for the support and trust given to me by Basquiat?s family, and would like to thank them for their help in creating this collection and campaign.??? Jeanine Basquiat, sister of the late Basquiat, who died of a heroin overdose aged 27 back in 1988, said on behalf of the artist?s family: ?We really love this collection from Coach. They did a great job in capturing the spirit and energy of Jean-Michel?s work and putting together a perfect group of creative talent to bring this to life. We?ve always been fans of Coach, so this is a dream project for us.??? The Coach x Jean-Michel Basquiat collection is available to shop online now. 10 Sep 2020 Pictured: Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Yang Zi head up a new campaign for Coach paying homage to the late street artist Jean-Michel Basquiat. Photo credit: Coach/ MEGA TheMegaAgency.com +1 888 505 6342

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