The Minister of Industry, Jordi Hereu (2l), and King Felipe VI (3l), preside over the Meeting of the Board of Trustees of the Leading Brands of Spain Foundation, at the Royal Palace of El Pardo, on May 27, 2024, in Madrid (Spain). Founded in 1999, the Forum is a public-private alliance made up of more than one hundred of the main Spanish companies with leading brands in their respective sectors, together with the Ministry of Foreign Affairs, European Union and Cooperation, the Ministry of Industry, Trade and Tourism, ICEX Spain Export and Investment, the Spanish Patent and Trademark Office (OEPM), the Spanish Chamber of Commerce and Turespaña. Its objective is to promote at all levels the strategic importance of branding, innovation and design and to encourage the internationalization of companies as a key lever for improving the competitiveness of the Spanish economy. 27 MAY 2024 Marta Fernández Jara / Europa Press 05/27/2024 (Europa Press via AP)