Hailey Baldwin shows off her slim physique as she becomes the new face of Levi's 501 jeans. The model and actress - the wife of Justin Bieber - has teamed up with the iconic denim brand. She shows off their jeans and shorts and jackets in this ad campaign - including a customised pair with the letters 'HAILEY' patched down the leg. ?Hailey embodies that authentic and optimistic self-expression we felt represented the broad appeal of the 501 jean," said Jennifer Sey, Chief Marketing Officer Global Brands, Levi Strauss & Co. It comes as the brand's original blue jeans marks its 146th birthday. ?I think it?s probably the most iconic piece of clothing there is - I remember how amazing the fit was on my first pair. They?ve been my favorite ever since," said Hailey, 22. Editorial use only. Please credit Courtesy of Levi's 501/MEGA. 08 Apr 2019 Pictured: Hailey Baldwin / Hailey Bieber for Levi's 501. Photo credit: Courtesy of Levi's 501/MEGA TheMegaAgency.com +1 888 505 6342

Hailey Baldwin shows off her slim physique as she becomes the new face of Levi's 501 jeans. The model and actress - the wife of Justin Bieber - has teamed up with the iconic denim brand. She shows off their jeans and shorts and jackets in this ad campaign - including a customised pair with the letters 'HAILEY' patched down the leg. ?Hailey embodies that authentic and optimistic self-expression we felt represented the broad appeal of the 501 jean," said Jennifer Sey, Chief Marketing Officer Global Brands, Levi Strauss & Co. It comes as the brand's original blue jeans marks its 146th birthday. ?I think it?s probably the most iconic piece of clothing there is - I remember how amazing the fit was on my first pair. They?ve been my favorite ever since," said Hailey, 22. Editorial use only. Please credit Courtesy of Levi's 501/MEGA. 08 Apr 2019 Pictured: Hailey Baldwin / Hailey Bieber for Levi's 501. Photo credit: Courtesy of Levi's 501/MEGA TheMegaAgency.com +1 888 505 6342

Hailey Baldwin shows off her slim physique as she becomes the new face of Levi's 501 jeans. The model and actress - the wife of Justin Bieber - has teamed up with the iconic denim brand. She shows off their jeans and shorts and jackets in this ad campaign - including a customised pair with the letters 'HAILEY' patched down the leg. ?Hailey embodies that authentic and optimistic self-expression we felt represented the broad appeal of the 501 jean," said Jennifer Sey, Chief Marketing Officer Global Brands, Levi Strauss & Co. It comes as the brand's original blue jeans marks its 146th birthday. ?I think it?s probably the most iconic piece of clothing there is - I remember how amazing the fit was on my first pair. They?ve been my favorite ever since," said Hailey, 22. Editorial use only. Please credit Courtesy of Levi's 501/MEGA. 08 Apr 2019 Pictured: Hailey Baldwin / Hailey Bieber for Levi's 501. Photo credit: Courtesy of Levi's 501/MEGA TheMegaAgency.com +1 888 505 6342

Hailey Baldwin shows off her slim physique as she becomes the new face of Levi's 501 jeans. The model and actress - the wife of Justin Bieber - has teamed up with the iconic denim brand. She shows off their jeans and shorts and jackets in this ad campaign - including a customised pair with the letters 'HAILEY' patched down the leg. ?Hailey embodies that authentic and optimistic self-expression we felt represented the broad appeal of the 501 jean," said Jennifer Sey, Chief Marketing Officer Global Brands, Levi Strauss & Co. It comes as the brand's original blue jeans marks its 146th birthday. ?I think it?s probably the most iconic piece of clothing there is - I remember how amazing the fit was on my first pair. They?ve been my favorite ever since," said Hailey, 22. Editorial use only. Please credit Courtesy of Levi's 501/MEGA. 08 Apr 2019 Pictured: Hailey Baldwin / Hailey Bieber for Levi's 501. Photo credit: Courtesy of Levi's 501/MEGA TheMegaAgency.com +1 888 505 6342

Hailey Baldwin shows off her slim physique as she becomes the new face of Levi's 501 jeans. The model and actress - the wife of Justin Bieber - has teamed up with the iconic denim brand. She shows off their jeans and shorts and jackets in this ad campaign - including a customised pair with the letters 'HAILEY' patched down the leg. ?Hailey embodies that authentic and optimistic self-expression we felt represented the broad appeal of the 501 jean," said Jennifer Sey, Chief Marketing Officer Global Brands, Levi Strauss & Co. It comes as the brand's original blue jeans marks its 146th birthday. ?I think it?s probably the most iconic piece of clothing there is - I remember how amazing the fit was on my first pair. They?ve been my favorite ever since," said Hailey, 22. Editorial use only. Please credit Courtesy of Levi's 501/MEGA. 08 Apr 2019 Pictured: Hailey Baldwin / Hailey Bieber for Levi's 501. Photo credit: Courtesy of Levi's 501/MEGA TheMegaAgency.com +1 888 505 6342

Hailey Baldwin shows off her slim physique as she becomes the new face of Levi's 501 jeans. The model and actress - the wife of Justin Bieber - has teamed up with the iconic denim brand. She shows off their jeans and shorts and jackets in this ad campaign - including a customised pair with the letters 'HAILEY' patched down the leg. ?Hailey embodies that authentic and optimistic self-expression we felt represented the broad appeal of the 501 jean," said Jennifer Sey, Chief Marketing Officer Global Brands, Levi Strauss & Co. It comes as the brand's original blue jeans marks its 146th birthday. ?I think it?s probably the most iconic piece of clothing there is - I remember how amazing the fit was on my first pair. They?ve been my favorite ever since," said Hailey, 22. Editorial use only. Please credit Courtesy of Levi's 501/MEGA. 08 Apr 2019 Pictured: Hailey Baldwin / Hailey Bieber for Levi's 501. Photo credit: Courtesy of Levi's 501/MEGA TheMegaAgency.com +1 888 505 6342

Hailey Baldwin shows off her slim physique as she becomes the new face of Levi's 501 jeans. The model and actress - the wife of Justin Bieber - has teamed up with the iconic denim brand. She shows off their jeans and shorts and jackets in this ad campaign - including a customised pair with the letters 'HAILEY' patched down the leg. ?Hailey embodies that authentic and optimistic self-expression we felt represented the broad appeal of the 501 jean," said Jennifer Sey, Chief Marketing Officer Global Brands, Levi Strauss & Co. It comes as the brand's original blue jeans marks its 146th birthday. ?I think it?s probably the most iconic piece of clothing there is - I remember how amazing the fit was on my first pair. They?ve been my favorite ever since," said Hailey, 22. Editorial use only. Please credit Courtesy of Levi's 501/MEGA. 08 Apr 2019 Pictured: Hailey Baldwin / Hailey Bieber for Levi's 501. Photo credit: Courtesy of Levi's 501/MEGA TheMegaAgency.com +1 888 505 6342

Hailey Baldwin shows off her slim physique as she becomes the new face of Levi's 501 jeans. The model and actress - the wife of Justin Bieber - has teamed up with the iconic denim brand. She shows off their jeans and shorts and jackets in this ad campaign - including a customised pair with the letters 'HAILEY' patched down the leg. ?Hailey embodies that authentic and optimistic self-expression we felt represented the broad appeal of the 501 jean," said Jennifer Sey, Chief Marketing Officer Global Brands, Levi Strauss & Co. It comes as the brand's original blue jeans marks its 146th birthday. ?I think it?s probably the most iconic piece of clothing there is - I remember how amazing the fit was on my first pair. They?ve been my favorite ever since," said Hailey, 22. Editorial use only. Please credit Courtesy of Levi's 501/MEGA. 08 Apr 2019 Pictured: Hailey Baldwin / Hailey Bieber for Levi's 501. Photo credit: Courtesy of Levi's 501/MEGA TheMegaAgency.com +1 888 505 6342

Hailey Baldwin shows off her slim physique as she becomes the new face of Levi's 501 jeans. The model and actress - the wife of Justin Bieber - has teamed up with the iconic denim brand. She shows off their jeans and shorts and jackets in this ad campaign - including a customised pair with the letters 'HAILEY' patched down the leg. ?Hailey embodies that authentic and optimistic self-expression we felt represented the broad appeal of the 501 jean," said Jennifer Sey, Chief Marketing Officer Global Brands, Levi Strauss & Co. It comes as the brand's original blue jeans marks its 146th birthday. ?I think it?s probably the most iconic piece of clothing there is - I remember how amazing the fit was on my first pair. They?ve been my favorite ever since," said Hailey, 22. Editorial use only. Please credit Courtesy of Levi's 501/MEGA. 08 Apr 2019 Pictured: Hailey Baldwin / Hailey Bieber for Levi's 501. Photo credit: Courtesy of Levi's 501/MEGA TheMegaAgency.com +1 888 505 6342

Hailey Baldwin shows off her slim physique as she becomes the new face of Levi's 501 jeans. The model and actress - the wife of Justin Bieber - has teamed up with the iconic denim brand. She shows off their jeans and shorts and jackets in this ad campaign - including a customised pair with the letters 'HAILEY' patched down the leg. ?Hailey embodies that authentic and optimistic self-expression we felt represented the broad appeal of the 501 jean," said Jennifer Sey, Chief Marketing Officer Global Brands, Levi Strauss & Co. It comes as the brand's original blue jeans marks its 146th birthday. ?I think it?s probably the most iconic piece of clothing there is - I remember how amazing the fit was on my first pair. They?ve been my favorite ever since," said Hailey, 22. Editorial use only. Please credit Courtesy of Levi's 501/MEGA. 08 Apr 2019 Pictured: Hailey Baldwin / Hailey Bieber for Levi's 501. Photo credit: Courtesy of Levi's 501/MEGA TheMegaAgency.com +1 888 505 6342

Hailey Baldwin shows off her slim physique as she becomes the new face of Levi's 501 jeans. The model and actress - the wife of Justin Bieber - has teamed up with the iconic denim brand. She shows off their jeans and shorts and jackets in this ad campaign - including a customised pair with the letters 'HAILEY' patched down the leg. ?Hailey embodies that authentic and optimistic self-expression we felt represented the broad appeal of the 501 jean," said Jennifer Sey, Chief Marketing Officer Global Brands, Levi Strauss & Co. It comes as the brand's original blue jeans marks its 146th birthday. ?I think it?s probably the most iconic piece of clothing there is - I remember how amazing the fit was on my first pair. They?ve been my favorite ever since," said Hailey, 22. Editorial use only. Please credit Courtesy of Levi's 501/MEGA. 08 Apr 2019 Pictured: Hailey Baldwin / Hailey Bieber for Levi's 501. Photo credit: Courtesy of Levi's 501/MEGA TheMegaAgency.com +1 888 505 6342

Hailey Baldwin shows off her slim physique as she becomes the new face of Levi's 501 jeans. The model and actress - the wife of Justin Bieber - has teamed up with the iconic denim brand. She shows off their jeans and shorts and jackets in this ad campaign - including a customised pair with the letters 'HAILEY' patched down the leg. ?Hailey embodies that authentic and optimistic self-expression we felt represented the broad appeal of the 501 jean," said Jennifer Sey, Chief Marketing Officer Global Brands, Levi Strauss & Co. It comes as the brand's original blue jeans marks its 146th birthday. ?I think it?s probably the most iconic piece of clothing there is - I remember how amazing the fit was on my first pair. They?ve been my favorite ever since," said Hailey, 22. Editorial use only. Please credit Courtesy of Levi's 501/MEGA. 08 Apr 2019 Pictured: Hailey Baldwin / Hailey Bieber for Levi's 501. Photo credit: Courtesy of Levi's 501/MEGA TheMegaAgency.com +1 888 505 6342