Tennis ace Roger Federer turns shoe designer - as he unveils a new sneaker / trainer. The Swiss athlete has teamed up with running brand On to create The Roger Centre Court 0-Series of shoes. The release of the tennis-inspired sneaker / trainer follows the announcement late last year of him joining the On team and is the first product On has created together with Federer. The company wants to "re-invent the classic tennis sneaker with [the] latest comfort technology". ?The minimalist design and easy comfort of On?s shoes had me hooked years ago. I wanted to infuse the tennis sneaker with the same lightness, comfort and agility for every day,? said Federer, 38. THE ROGER sneaker features Swiss brand On?s light CloudTec sole and vegan leather. ?I love working with the On team, using my knowledge of performance footwear and personal interest in fashion to contribute to product development. I?m proud to be a part of the creation of THE ROGER, which is the most comfortable tennis-inspired sneaker you will ever wear,? the world number four added. On co-Founder David Allemann said: ?We love to explore and aspire to protect the incredible natural beauty that surrounds us, hence this new generation of tennis-inspired sneakers has been created with sustainability in mind." The shoe has been designed for lightness to reduce material consumption. The 0-Series of THE ROGER Centre Court is an individually numbered edition that is limited to 1,000 pairs. THE ROGER Centre Court 0-Series will be released through a draw at on-running.com/theroger on July 6th and in-store exclusively at Dover Street Market worldwide. Editorial usage. Please credit On-Running.com/MEGA. 07 Jul 2020 Pictured: Roger Federer in the On Running lab in Zurich with new The Roger shoe. Photo credit: On-Running.com/MEGA TheMegaAgency.com +1 888 505 6342