Lady Gaga is set the be the new face of Dom Perignon champagne. The singer holds a 2006 vintage sparkling rose in a deep purple-tinted bottle in a new image released to mark the launch. "Their tradition is centuries old, but they push their own boundaries and find ways to reinvent themselves completely," she said. "And I am thrilled that we will be able to celebrate this together." She will appear in a new ad campaign and will feature on limited edition bottles, as well as unveil a statue she designed from April 6 onwards. The image was shot by Nick Knight for the brand. Credit - Nick Knight for Dom Perignon / MEGA. 31 Mar 2021 Pictured: Lady Gaga for Dom Perignon. Photo credit: Nick Knight/Dom Perignon/MEGA TheMegaAgency.com +1 888 505 6342