Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM

Opening of the first bed cinema, in Amsterdam, Netherlands, on June 12, 2021. The 4,200 m2 Theater Amsterdam has been converted into De Beddenbioscoop. The 1,500 seats have been replaced by small stages with 15 box springs on top. The films that are shown are projected on the largest cinema screen in the Netherlands (50x12 metres). The Beddenbioscoop is an initiative of Joep Verbunt. He is the founder and owner of Matt Sleeps, but you may know him mainly as the initiator of high-profile events that media worldwide wrote about. Think of the supermarket disco, the tomato fight on Dam Square and the anti-hangover bar. Photo by Robin Utrecht/ABACAPRESS.COM