We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

We Love NYC new logo on giant billboards in Times Square, New York City, NY, USA on March 21, 2023. Officials unveiled new logo for New York to replace the most iconic "I Love NYC" designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Photo by Charles Guerin/ABACAPRESS.COM

NEW YORK, UNITED STATES - MARCH 20: Digital billboards showing a logo, “We ♥ NYC” on March 20, 2023 at Times Sqaure to recall a famous logo which was designed by a legendary graphic designer Milton Glaser in 1976 to promote New York during tough times. Selcuk Acar / Anadolu Agency/ABACAPRESS.COM

NEW YORK, UNITED STATES - MARCH 20: Digital billboards showing a logo, “We ♥ NYC” on March 20, 2023 at Times Sqaure to recall a famous logo which was designed by a legendary graphic designer Milton Glaser in 1976 to promote New York during tough times. Selcuk Acar / Anadolu Agency/ABACAPRESS.COM

NEW YORK, UNITED STATES - MARCH 20: Digital billboards showing a logo, “We ♥ NYC” on March 20, 2023 at Times Sqaure to recall a famous logo which was designed by a legendary graphic designer Milton Glaser in 1976 to promote New York during tough times. Selcuk Acar / Anadolu Agency/ABACAPRESS.COM

NEW YORK, UNITED STATES - MARCH 20: Digital billboards showing a logo, “We ♥ NYC” on March 20, 2023 at Times Sqaure to recall a famous logo which was designed by a legendary graphic designer Milton Glaser in 1976 to promote New York during tough times. Selcuk Acar / Anadolu Agency/ABACAPRESS.COM

NEW YORK, UNITED STATES - MARCH 20: Digital billboards showing a logo, “We ♥ NYC” on March 20, 2023 at Times Sqaure to recall a famous logo which was designed by a legendary graphic designer Milton Glaser in 1976 to promote New York during tough times. Selcuk Acar / Anadolu Agency/ABACAPRESS.COM

NEW YORK, UNITED STATES - MARCH 20: Digital billboards showing a logo, “We ♥ NYC” on March 20, 2023 at Times Sqaure to recall a famous logo which was designed by a legendary graphic designer Milton Glaser in 1976 to promote New York during tough times. Selcuk Acar / Anadolu Agency/ABACAPRESS.COM

NEW YORK, UNITED STATES - MARCH 20: Digital billboards showing a logo, “We ♥ NYC” on March 20, 2023 at Times Sqaure to recall a famous logo which was designed by a legendary graphic designer Milton Glaser in 1976 to promote New York during tough times. Selcuk Acar / Anadolu Agency/ABACAPRESS.COM

NEW YORK, UNITED STATES - MARCH 20: Digital billboards showing a logo, “We ♥ NYC” on March 20, 2023 at Times Sqaure to recall a famous logo which was designed by a legendary graphic designer Milton Glaser in 1976 to promote New York during tough times. Selcuk Acar / Anadolu Agency/ABACAPRESS.COM

NEW YORK, UNITED STATES - MARCH 20: Digital billboards showing a logo, “We ♥ NYC” on March 20, 2023 at Times Sqaure to recall a famous logo which was designed by a legendary graphic designer Milton Glaser in 1976 to promote New York during tough times. Selcuk Acar / Anadolu Agency/ABACAPRESS.COM